Acquiring Hundreds of Million-Dollars Real Estate Since 1987

PARS SVSP, Inc. dba PARS Assets is a Delaware corporation renowned as a diversified real estate company that acquires, owns, and manages a real estate portfolio composed of high-quality commercial, retail, office, residential, amusement park/entertainment center, R&D, and open space properties.

Our company has managed properties on behalf of affiliated entities that exceed 4,000,000 square feet at locations spanning the United States and worldwide, including:

  • La Jolla, California

  • San Diego, California

  • Rancho Santa Fe, California

  • Houston, Texas

  • Albuquerque, New Mexico

  • Socorro, New Mexico

  • Pie Town, New Mexico

  • Anchorage, Alaska

  • Ecru, Mississippi

  • Miamisburg, Ohio

  • Annecy, France


Firouz Memarzadeh, a leader and innovator within the real estate industry, founded PARS Assets in 1987 in Albuquerque, New Mexico as PARS Asset Management Company. In 1997, the company relocated its headquarters to San Diego, California. Mr. Memarzadeh continues to oversee all property operations, asset management, marketing, and acquisitions for the company’s portfolio.

Mission Statement

Led by Mr. Memarzadeh, PARS Assets employs an investment strategy that seeks to acquire underperforming Class A properties, and then maximize the acquired properties’ performance and value through intensive post-acquisition management, renovation, lease enhancement, and marketing efforts.

Through the company’s proprietary methods and Sarbanes-Oxley (SOX) compliant software, we strive to operate our properties in an efficient, environmentally sensitive manner. This allows us to maintain existing tenants, add new tenants, strengthen rent rolls, and position the company for optimal exit opportunities.

Guiding Philosophy

We make sound decisions based on long-term objectives rather than short-term gains. To this end, we manage all of our properties to the highest industry standards. Tenant satisfaction is a primary goal at PARS Assets and we pride ourselves on our actions and following through on our promises and commitments.

Our professional third-party leasing teams ensure a prompt and professional response to tenant brokers. Commission payment to tenant brokers is guaranteed to be paid for the entire term of the lease within 24 hours of the lease execution.